If Your House’s Price Isn’t Compelling, It’s Not Selling
Teagan Olivieri
Monday, March 10, 2025
Pricing your home correctly from the start is one of the most important factors in ensuring it sells quickly and for the best possible return. One mistake sellers often make is overpricing their homes. While it might seem like listing high gives you room to negotiate or maximize your profit, the truth is, overpricing can hurt your chances of selling.
In fact, according to Realtor.com, nearly 20% of sellers — one in five — need to lower their price to attract buyers. Here’s why starting too high is a risk and how you can avoid falling into that trap.
Overpricing Drives Buyers Away
With today’s higher mortgage rates and home prices, buyers are already stretching their budgets to make a move. When they see a home priced too high, they’re not thinking, “Maybe I’ll negotiate,” they’re thinking, “What’s next?”
An article from the National Association of Realtors (NAR) explains:
“Some sellers are pricing their homes higher than ever just because they can, but this may drive away serious buyers . . .”
Fewer buyers considering your property means fewer showings — and fewer chances of receiving an offer.
An Overpriced Listing Stays on the Market Longer
Homes that linger on the market become less attractive to buyers. Over time, buyers start to question what’s wrong with the property, even if the only issue is the price.
As U.S. News points out:
“. . . setting an unrealistically high price with the idea that you can come down later doesn’t work in real estate . . . A home that’s overpriced in the beginning tends to stay on the market longer, even after the price is cut, because buyers think there must be something wrong with it.”
Eventually, a price reduction may be necessary to spark interest, but this can raise red flags for potential buyers who wonder if there’s more to the story.
How To Price Your Home Right
Avoiding these pitfalls is simple: work with a trusted local real estate expert like Team OLIVIERI. An experienced agent will:
With Team OLIVIERI, you’ll have professionals who know the Brantford market (and surrounding area's) inside and out, with a proven track record of success. You want agents who don’t just agree with the number you have in mind but who guide you toward a price that achieves your goals.
Bottom Line
If your price isn’t compelling, it’s not selling. The right price will grab attention, bring in buyers, and lead to a successful sale. Work with Team OLIVIERI to ensure your home hits the market with the right price, gets noticed, and gets sold.
In fact, according to Realtor.com, nearly 20% of sellers — one in five — need to lower their price to attract buyers. Here’s why starting too high is a risk and how you can avoid falling into that trap.
Overpricing Drives Buyers Away
With today’s higher mortgage rates and home prices, buyers are already stretching their budgets to make a move. When they see a home priced too high, they’re not thinking, “Maybe I’ll negotiate,” they’re thinking, “What’s next?”
An article from the National Association of Realtors (NAR) explains:
“Some sellers are pricing their homes higher than ever just because they can, but this may drive away serious buyers . . .”
Fewer buyers considering your property means fewer showings — and fewer chances of receiving an offer.
An Overpriced Listing Stays on the Market Longer
Homes that linger on the market become less attractive to buyers. Over time, buyers start to question what’s wrong with the property, even if the only issue is the price.
As U.S. News points out:
“. . . setting an unrealistically high price with the idea that you can come down later doesn’t work in real estate . . . A home that’s overpriced in the beginning tends to stay on the market longer, even after the price is cut, because buyers think there must be something wrong with it.”
Eventually, a price reduction may be necessary to spark interest, but this can raise red flags for potential buyers who wonder if there’s more to the story.
How To Price Your Home Right
Avoiding these pitfalls is simple: work with a trusted local real estate expert like Team OLIVIERI. An experienced agent will:
- Analyze real-time market data to recommend a competitive price.
- Be honest with you about pricing strategy, ensuring your home stands out without alienating buyers.
- Use their expertise to highlight the value of your home and maximize your return.
With Team OLIVIERI, you’ll have professionals who know the Brantford market (and surrounding area's) inside and out, with a proven track record of success. You want agents who don’t just agree with the number you have in mind but who guide you toward a price that achieves your goals.
Bottom Line
If your price isn’t compelling, it’s not selling. The right price will grab attention, bring in buyers, and lead to a successful sale. Work with Team OLIVIERI to ensure your home hits the market with the right price, gets noticed, and gets sold.
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